Framed by an audience obsessed with immediacy and personality, the challenge was to create a publishing experience that felt as alive—and opinionated—as the content itself. The goal: bring Eloisa’s writing to the center of the Web3 conversation while fueling the next wave of fandom and followership. We designed CryptoPills to reward curiosity, sustain scrolls, and feel like logging onto a machine that belongs to a cooler, smarter version of yourself.
Guided by early internet aesthetics and Y2K interfaces, the site leans into retro keyboards, bit-crushed icons, monochrome glitch, and bright pixel gradients. Pinks, purples, and lo-fi graphics sit comfortably alongside crisp type and custom components. The experience mimics using a nostalgic desktop—right down to toggles, dropdowns, and article publishing layouts that feel analog but run lightning fast. It’s not just a blog. It’s a digital shrine to Eloisa’s brain.
Since launch, CryptoPills has grown Eloisa’s fanbase into the millions—deepening engagement across Telegram, X, and beyond. The site has become a cultural touchpoint for degens seeking signal in a noisy Web3 world.
